1	SLOW RELEASE FERTILIZER Dr. Jay W. Palmer & Dr. Heidi Kay Sandra Corriette Magnolia Hand Anne-Cécile Huet Eric Weaver
2	Investigators Principal Investigator Dr. Jay W. Palmer Areas of Research: Chemistry 25 years teaching-USF 13 Patents Completed 3 International Applications 50+ Publications $270,000 grants Co-Investigator Dr. Heidi Kay Areas of Research: Global Health 8 Patent Disclosures 2 International Applications 5 Academic Awards 11 Publications
3	Presentation of Fertilizer Technology & Opportunity Slow-Release Using Waste Products Added Micro-nutrients Increased Growth Rate Increased Productivity Increased Food Quality
4	SWOT Analysis 1/2
5	SWOT Analysis 2/2
6	Overall Market
7	Geographic Segmentation Regions with dry, silica sand soils – Florida and Africa Lands with heavy rainfall – Caribbean and Malaysia Lands with moderately acidic soils – Southeastern United States All other soil types
8	Product segmentation Fertilizers based on primary nutrients: nitrogenous fertilizer, phosphate fertilizer and potash fertilizer Mixed fertilizers Compound fertilizers Slow release fertilizers
9	Market Influences Economic - Rising costs of raw materials - Demand for low cost products globally Technology - Intensified research supporting slow release & mixed fertilizer Governmental - Impact of subsidies - Manufacturing Regulations - Restriction of import of raw materials
10	Market Influences Seasonal Grain prices, weather patterns Social Greater demand for healthier diets Demographics - Increasing population Environmental - Water and air quality
11	US Competitors
12	International Competitors
13	Summary The position of this technology is WEAK (score 66) Lack of Funding for R & D Lack of experimental evidence c We recommend further Research to demonstrate product benefits The market opportunity is WEAK (score 59) Existing industry is very established and strong PI has strong relationship with industry c Immediately begin licensing negotiations
14	Recommendations Primary Goal: Non-exclusive licenses to multinational companies (MNC) Secondary Goal: Exclusive license to a MNC Tertiary Goal: c Non-exclusive licenses to regional fertilizer companies
15	"Thank you" Thank you Questions?